Electronic Marketing
E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply. When we talk about modern communication technology, this is electronic media, more known as the internet (in the realm of e-marketing, the terms of online marketing and internet marketing are usually interchangeable). E-marketing focuses on marketing your company online. You may use direct or indirect marketing features on the internet to connect your company to new customers, retain present customers, and build a brand identity. E-marketing, through online tools and resources, can be used by your company via direct emails, blogs, SMS or text messaging, web pages, videos, banners, pictures, advertisements (like pay per click, display or social media advertising), search engine optimization, social media, affiliate marketing, and many more. Although there are many tools used in e-marketing, you can choose to go into many or all of its activities, according to your company